How to Write a Listing That Sells — Without the Sales Pitch

A good listing isn’t about fancy words — it’s about clear info, honest photos, and making it easy for the buyer to say, “That’s what I need.” Here's how to write a listing that actually gets seen (and sold).

1. Start with the Basics

What is it? What’s the condition? How old is it? Get the facts out in the first line. For example:
“2017 Kubota L4701, 4WD, 280 hours, clean title, runs strong.”

2. Use Clear, Natural Photos

Take pictures in good light. Clean the equipment before snapping. Show tires, hitch, underside, or any known damage. Real photos make a real difference.

3. Write Like You're Talking to a Buddy

Skip the fluff. Just explain what it is, what it’s good for, and what you know about it. Don’t write “This is the best shed on the planet.” Instead try:
“Built in 2021, 10x16 portable cabin with loft. Used as an office — still in great shape.”

4. Be Straight About the Price

If it’s negotiable, say so. If it’s firm, say that too. Clear pricing avoids time-wasters and builds trust.

5. Make It Easy to Reach You

Include a phone number or email that you actually check. If you want to get texts instead of calls, say that. Let buyers know when you’re available.

Closing Thought:
You don’t need to be a marketer to sell something — just be honest, clear, and direct. A solid listing with good photos is half the battle. The other half? Being responsive when someone reaches out.